What is Digital Marketing?

As we know that, within the last couple of years, digital Marketing has become one of the most popular buzzwords in the filled with marketing services. The use of internet and other digital media and also the technology for supporting modern marketing has given an increase to a bewildering range of labels and jargons which are created by both i.e. the academics and the professionals. Digital marketing is the use of the internet, mobile phones, social media, search engines, and other social channels to reach to the customers. 

It basically, targets the specific segment of the customer’s base and is interactive. This is the broad term which refers to the various and different promotional techniques deployed for reaching the customers with the help of digital technologies. The digital marketing solutions are embodied by an extensive selection of the service, products, and brand marketing tactics which is used mainly for the core promotional medium.

The key objective of digital marketing services is engaging the customers and allows them to interact with the brand with the help of servicing and delivering of digital media. The main and basic difference between the traditional and digital marketing is that the digital marketing campaigns are executed exclusively with the help of digital channels and this gives the marketers a more control, tools, and data for analyzing the effectiveness of the campaign. 

The digital marketing in an easy definition can be defined as “any form of marketing services or products which involves the electronic devices in it”. The digital marketing services can be done in both manners i.e. online and offline and both of these types’ matters for a well rounded digital marketing strategy. The scope of digital marketing strategy plays a vital role which includes activities across the customer's lifecycle as:

The role of digital platforms helps to support the integrated multichannel marketing which is a crucial component of digital marketing. The associated channels and digital marketing is much important but not to the exclusion of all else. It is not enough to just know your customers but also you must be aware of knowing them better than anyone else does this.

Benefits of Digital Marketing

More and more the business has implemented the tactics of digital marketing effectively to reach the customers and engage their customers online, more is the ROI generated by them. In fact, according to the reports the digital marketing spend will increase by about $332 billion by the year 2022. Below are some of the benefits of digital marketing services to reach customers effectively for better business productivity:

·        Reduced Cost

As we know that the television ads, newspapers and, and their likes cost a lot. Therefore, online advertising is something even young entrepreneurs can afford perfectly out of which some saved amount of money.

Reduced Cost

·        Brand Development

The digital statistics can be measured but one thing these statistics do not take into consideration in comparison to traditional marketing is the brand image.

·        Fast Results

With the help of digital marketing, it owns over the traditional marketing, because in traditional marketing you have to wait for week’s sometimes even months before the boosts start to turn.

Fast Results

• Quicker Publicity

You get instant publicity, due to the real-time results of online marketing. If you do not, you at least instantly know that this particular is not working for you.

 ·        Mobility

After Google has first made its websites these days in a manner that they are easily viewable on the mobile phones and all this is due to all the customers have smartphones with them.

Future of Digital Marketing

As new marketing tools and techniques are launched almost on weekly basis, therefore the marketing sector can be complicated place for the businesses. With 450 million internet users all over the India, the organizations can no more choose to ignore their presence on digital and online media. The top areas of focus for most brands  have continues as: social media marketing 88%, search engine optimization70%, content marketing 56%, email campaigns 55% and search engine marketing  51%. The future of digital marketing and the scope of digital marketing in future are going to be brighter enough for the businesses.

In India, the digital marketing is started to get visible around 2010 and with the entry of ecommerce platforms and its players like Snapdeal and Flipkart, the digital marketing arena has taken the start to pick ion the market. The growth of the industries between 2010 to 2017 has been tremendous and is found with the increase in 25% to 40% on annual basis. To be successful in post digital era, the marketers must become instrumental all across the business not just from the brand build but also in its ability to be the voice of the customers.

Conclusion

The digital marketing platform is all about marketing over the internet and the other electronic devices as it is not the single process but it comprises of the number of sub-components which user can use depending upon what you need to achieve. There are lots of ways by which you can optimize your digital marketing assets while implementing any digital strategy.