How to Use Instagram Stories for Business

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Are you using any digital marketing services for your business? If yes, then you must surely have heard about Instagram. Each day, there are about 300 million users active on social media platform. That’s the good news for millions of organizations to create a platform on this social media channel. Due to which, customers reach out to your business more advanced. Can you even think of how Instagram stories can benefit your business?


If not..!! Below are major reasons to use Instagram Stories to promote your business:

·        Take your followers behind scenes

You might have been surprised at how interested people are when it comes to peek behind the curtains. In this age, consumers are quite skeptical of traditional marketing. There is honesty about peeling off your layers and taking your audience behind the scenes.

·        Product demonstrations & Guides

A short and informative quirkiness can go a long way when it comes to memorable marketing. The temporary nature of these helps you to give an opportunity to showcase your products.

·        Teasers of new products

Are you launching your product too soon? Then, tease it with the story and let your greatest followers spread the word on your behalf. Build the buzz and feed the hype machine.

·       Live blog your event

So, have you decided to hold the seminar on the history of hemline? Now, add the sense of the occasion and engage non-attendees by taking them behind the scene.

·        Flash sales & limited offer

Do you want to know the greatest way to reward your followers? Do platform-specific flash sales on your products. Don’t overdo this, conversely.

·        Q&A Session

A slick edits of 10 minutes Q&A with your CEO ads the human touch to your organization. Therefore, cut in some shots of your products to make sure that the brand message hits home.

How to Upload Instagram Stories to your Businesses?

You must follow the given steps to upload the Instagram stories for your business:

·        Click on the plus arrow button in the top left corner of your Instagram feed to begin with the new story.


·        Now, tap on the circle button at the bottom of the screen to take a photo. Or, if you want to record a video, then hold it down for a second.

·        To add a drawing to your photo or video, you can use the buttons in the top right corner.



·        If you want to add filters, then swipe left or right to choose from different options.





·        Tap the check mark at the bottom for adding it to your story.

·        Hence, the Story for your business on your Instagram is hence, done.


Conclusion

Instagram stories help you to give a fresh way of reaching out to your followers. It also helps you to build loyalty, raze traditional boundaries between customer and business.   The integral key as ever is to keep your content audience much focused. You must stay engaging, provide value and try to refrain from publishing too frequently.




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